Amazon’s seller tools come to Claude

TL;DR

On 23 September Amazon announced a plugin that runs a seller’s Amazon business from Claude or Amazon’s Quick assistant, so they needn’t open Seller Central.
It is in beta in Amazon’s US stores. Sellers pick which data it can reach and approve each action before it runs.
Amazon says about 90% of sellers already use some outside AI, and that more integrations will follow Claude and Quick.